Research On Value Evaluation Method And Its Application Of The Internet Enterprise

With the development of Internet technology and innovative business model, industry market size in the whole Internet industry maintained a rapid growth momentum. Since 2013, China’s Internet industry’s big three:baidu, alibaba, tencent, set off a huge mergers and acquisitions boom. Between the Internet enterprise merger, acquisition and reorganization in resource integration to promote industry has played a positive role. Target enterprise value evaluation is the key factor in the process of m&a deals. The present situation and tendency of the development of the Internet industry and enterprise, the Internet enterprise customers, service characteristics, operating characteristics are different from traditional enterprise, and these factors will affect the Internet enterprise value evaluation procedure and evaluation result. It is due to the particularity of Internet companies that make the common valuation methods in the applicability of the Internet companies not only to the merger, acquisition and reorganization in order to maintain the Internet industry trade fair has a realistic significance, but also enriched the valuation method in the study of the theory of the Internet industry.In this paper, the enterprise value evaluation methods in the application study of the Internet industry. First of all, the analysis of value evaluation methods both at home and abroad research results, and three methods of valuation of common theory in-depth. Second, focus on the further study of three different valuation methods influence on the Internet enterprise value, in this paper introduces the basic theory of three common evaluation method under the premise of the above three methods of evaluation are analyzed in the Internet the applicability of the enterprise value appraisal process, as well as cost method and income method in the Internet the steps in the process of enterprise value evaluation. Again, with A company as an example, the use of value with cost method and income method respectively, and the valuation results are in-depth analysis, analyzed the reasons of the differences of two evaluation results. Through theory and case study of this paper can be concluded that the value of the three common assessment method, income method is more suitable for Internet enterprise value assessment in the process of m&a deals, in the process of liquidation cost rule applies to Internet enterprise value evaluation, market law, because Internet enterprises particularity factor can be as a reference for enterprise slightly less.