A Study On The Marketing Strategy Towards Rural Insurance Market Of Longchuan Branch Of New China Life Insurance

The rural insurance includes life insurance and property insurance in many aspects. These insurance products are developed from the traditional agricultural insurance on the basis of, affected by the national economic system and policy orientation of the development of relatively slow. The rural insurance market to compare a single, relatively insurance market is relatively backward, unable to meet the needs of the rural market, supply and demand relations exist great differences and contradictions, on the development of insurance market in rural areas is more backward. After 2003, Xinhua insurance Heyuan Longchuan branch is mainly rural insurance development more rapidly, the rural insurance market prospects, should continue to meet to vigorously develop the rural insurance market Farmers Insurance Demand process, dominate the rural insurance market, realize the great leap forward development.The main content and frame of this paper are as follows:The first chapter analyzes the research on the insurance industry and the insurance industry at home and abroad rural basic theory; the second chapter analyzes the basic mode and the strategy of market development; the third analyzes the impact of demand and the various factors of Heyuan Xinhua insurance Longchuan branch of rural insurance of insurance; the fourth chapter takes Heyuan Xinhua insurance company Xinhua insurance as the research object to exist, Xinhua insurance marketing problems as the starting point, select the SWOT tool to analyze the Xinhua insurance marketing of insurance, from Heyuan insurance market reality, determined the target market; the fifth chapter is the analysis of the Longchuan branch of Xinhua insurance of Heyuan rural insurance market segmentation and market positioning, combined with the characteristics of the market. Characteristics of demand and supply situation defect combined with insurance Longchuan branch of Xinhua insurance of Heyuan rural insurance, basic theory combined with the market development strategy of the basic theory and market segmentation and positioning, mainly from the three aspects combine government agricultural support policies, proposed constructs the basic strategy of Heyuan Longchuan branch of Xinhua insurance company development strategy of rural insurance market, and Research on the development strategy of may promote the rural insurance market and puts forward some suggestions.