The Implementation And Application Of The Story Form Advertising Creative

In modern society, advertising has become the people’s lives can not be ignored parts. Changing advertising appeals through multiple forms of communication carriers presented in front of the audience. With the rapid development of advertising, people appreciate the level of its increasing demand, personalized content and creative form of expression has become a mainstream requirements of a modern advertising design planning. In this paper, to spread the story of advertising creative type plane as the main object of study, as well as on the basis of the principle of creative audience psychological research on the use of story-type print ads instance a combination of theoretical analysis type story ideas in the plane use of the advantages of advertising. Through the study of print ads in the story of the creative type, combining narrative forms of television advertising for print ads story ideas for analysis.