| Since 2012, the Internet financial will no doubt become the our country economy is most concerned about hot topic. As Internet technology into the financial industry successful penetration of emerging product of Internet financial for its low cost, high efficiency, convenience and general advantage gained rapid development, various patterns of innovation, product emerge in endlessly, scale is also expanding rapidly, is flowers. In 2013, It’s known as "the Internet of the first year of financial†in our country. Why the Internet finance in our country is so popular? It’s the main reason is the insufficient traditional financial services in China, the coverage is low, cannot meet the financial needs of most people in our country, the emergence of the Internet financial investment for individuals and small and medium-sized enterprises in our country, therefore, our country there is a huge domestic market to support the rapid development of Internet financial. Although Internet financial already familiar to the word, but for now, Internet financial academia hasn’t been a unified, clear definition. This paper argues that finance is the Internet technology, Internet emerging forms of spirit and the depth of the financial integration, the modern information technology such as the Internet and mobile communication technology as the support, the spirit of the Internet "open, sharing, collaboration, equality " into the financial innovation and the allocation of resources in the form of a notice to customer needs, more efficient, more convenient, more variety, lower cost, a kind of financing mode, or financial services.2014 growing Internet finance in China, has experienced explosive growth, has brought the industry to huge opportunities. Financial Internet speed up the pace, the third party payment thrive, raise development in full swing, the P2 P platform with "blowout" potential expansion, as of December 31, 2014, P2 P operation within the 11-member cartel reached 1575, the year accumulative total turnover reached 252.8 billion yuan, both in platform number and scale has surpassed the United States as the world’s first. However, with the rapid development of the financial innovation, risk also began to accumulate, emerging, this year "fraud", "run" and "difficult", "fail" and "illegal fund-raising" problem frequently appears in the media, has attracted people from all walks of life. Who should Internet financial regulation, supervision, how to regulate and how to balance between innovation and regulation, become the focus of attention from all walks of life and arguments. Regulatory authorities can no longer indulge its wild growth. Some regulatory advice, guidance, the red line started coming out one after another, specific regulatory rules and unified standard has always "long-awaited", but the attitude of the central government to strengthen the Internet financial regulation is very clear, to ensure that the industry innovation and energy at the same time, strengthen the supervision and control the risk prevention, protection of consumer rights and interests has become a consensus. Internet financial boom also caught the attention of the local government, local governments across the country have introduced policies, including Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Nanjing, Guiyang and other places are existing solution. On January 20, 2015, the China banking regulatory commission announced the adjustment of institutions, set up the ministry of inclusive financial.P2 P network credit industry should be brought into the regulatory scope, finally clear the regulatory body, but the specific regulatory rules has yet to come. On Internet financial regulatory rules in 2015 came from all walks of life have a lot of hope, and in 2015 called "the first year of the Internet financial regulation.Internet financial in our country the positive role is positive. It improves the allocation efficiency of social capital, and improve the sunlight of private capital in our country, to enhance the financial universality, provides service for Chinese consumers and small and medium enterprises channel, improve Small and medium-sized enterprise financing difficulties and the situation of high cost. In addition, the emergence of the Internet financial and development for our country financial industry has injected new vitality, promote the industry’s competition, changed the financial landscape, provides the intrinsic motivation of our financial reform. The Internet financial become the future trend is inevitable, and is likely to become one of the core competitiveness of China. But the Internet there is a huge potential financial risk, compared with the traditional financial, spread the risk more, faster, more likely to cross infection, the characteristics of the regulation more difficult. And Internet financial risk has already begun to emerge in China. So in order to control the Internet financial risks and to the industry provides a good environment for development, promote the industry healthy and continuous development, the urgent task is to accelerate the implementation of Internet financial regulation policy and unified standard, transformation of the mode of financial supervision and regulation to promote development. In addition, in terms of Internet balance the financial innovation and regulation, financial innovation must adhere to the Internet financial services essential request of the real economy, correctly grasping the boundaries of innovation and strength. Not from financial regulation, abstractly about financial innovation from service entity economy. Regulation should also keep pace with The Times, appropriate regulatory and classification regulation, regulatory supervision, innovation together. |