Statistical Analysis On The Factors Affecting College Student Online Shopping Loyalty

With the progress of science and technology, continuous development of society, people’s consumption concept has changed, after the popularity of e-commerce with the rapid development of the Internet. As of the end of2013, the scale of China Internet users reached591million, which accounted for29.3percent of Internet users student, college is an important network of consumer groups, and their network spending habits for website operators and even the development of network industries have a direct impact. Their network of consumer attitudes, consumption patterns and dramatic changes in consumption structure will also have a profound impact on society. As a highly educated university students, exposure to high frequency network, try new things hospital strong groups, has become one of the important power of the network market. The research shows that customer loyalty index increased by5%, profit growth of26%to75%. Therefore, this loyalty to the online shopping for the study of factors affecting college students, college students from the perspective of online shopping, online shopping features major concern of this group of college students, college students shopping network analysis of factors affecting the propensity to consume, and in accordance with domestic and foreign the research results made several assumptions influencing factors, discussed the various factors affecting online shopping loyalty, with theoretical and practical value.Loyalty theory originated in the West, while in developing countries around the world, many countries have developed a theory of customer loyalty for their country’s national conditions. This paper proposes the research background college online shopping loyalty, which leads to the question and the purpose and significance of the research for this study, and then analyzes the research status of, and be reviewed research status, then introduces college students theories online shopping loyalty, including e-commerce basic theory, network theory of consumer behavior and customer loyalty concepts and classification, based on previous literature search and the actual exploratory study, summarized the impact of online shopping, loyalty Students factors, construct a theoretical model of online shopping loyalty and empirical analysis, through a questionnaire survey forms for online shopping loyalty Students conduct research using spss statistical software for various research hypotheses, draw influence customer loyalty the relationship between the various dimensions of the final conclusion, some suggestions based on the conclusions of the shopping sites, and summarizes some of the innovations and limitations of this article.