Study The Geographical Distribution Of The World’s Cosmetics Industry Characteristics And Development Trend

Everyone loves beauty. Since ancient times, people had a constant pursuit fer cesmetics,that ceuld beautify themselves. However, the history of the development of cosmetics was twists and turns, In the eighteenth Century, women who used cesmetics were regarded as a lure for male crime in Eurepeo in later years, as economy developed, peepme’s standards of living incresed, anf their thought liberted, peeple’s denmands for cosmetlcs were were also increasina, the cosmetics had more and more different categories and the classiffication also became much finer. Cosmetics trade develops rapidly; the market scale is getting larger and larger, In2013, the size of the global cosmetics market reaches$2234billions. What’s more Chinese cosmetics market size reaches$235bllions in2013, which becomes the world’s third largest cosmetics consumer market following the USA and Japan. Inrecent years,cosmetics market scales in Brazil,India,South Korea and other countries and regioms extend rapidly. The world cosmetics trade id presenting a new pattern. Although the cosmetics has hundred years of history and thesane as China, the cosnetics indudtry in China starts very late,and cosmetics made in China has low quality and technological Hevels, which causes the result of deficit in the world cosmetics trade. This is inconsistent with the Chinese status of worid’s ehird iargest cosmetics in cosmetics trade, and researches on the domestic cosmetics trade are not much, which can not provide good suggestions for China’s cosmetics trade. Considering this, based on the comprehensive achievements of cosmetics researches, according to the refinement principles of cosmetics, the author put forward new views of the definition and classificatien of cosmetics, By using the methods of classification, comparisen, comprehension and analysis, the author analyzed the regional characteristics of production and consumption of the world cesmetics, as weil as its patterns and the shift of trade center, The study found out that the shift of the world cosmetics trade center was related with the nationai and regional economic development degrees and the consumption demands,and it was transferring to the BRIC countries with high consumption demands and rising economy. By comparing with other countries’ cosmetics production trade, the author concluded problems that existed in our country’s cosmetics production trade and gave some related suggestions. First, increasing investment in the production field of cosmetics, the technological content of products,and improving the competitiveness of their products, Second, using our long ethnic characteristics to locate the production, and make cosmetics brands with characteristics, and let them go out of the country. Third,strengthening the regulations on cosmetics, ruling cosmetics production standards, and cracking down fake and shoddy products to maintain good orders of the cosmetics market.