| With the eyes-catching development of the economics of our country, an accumulating number of modern firms appear in our visions. All of the companies have tangible and intangible assets The band which is well-known all over the world has caught the specialists’ eyes. Studying the method of evaluation,A surging number of exports analysis the inner of the concept. With the combining of the theory and the practice, the respective exports and the specialists of the evaluation have the operation of the band assess and the study of the band concept. There are two reasons as follows:The first and foremost,after renewing of the merchant models, an accumulating number of firms merge other companies. In this way, specialists in pursuit of the accurate method to assess the band price finding the way to get the scientific result. Furthermore, in the trades, the price war is fiercely. All of the companies put great emphasis on the band value in order to enhance their market share and the clients. Therefore, constructing on the prestige band is important for the short-time and long-time of the profit. Because it can be avoid that the bad competition which will jeopardize the band value.The value of the band as a kind of attaching assets tend to be realize by the commodity and the service. With the development of our economy, the merging of the industries and the different markets become popular. On this background, the scientific and the objective are very important to the band value. Depending on the cases of the merging, the revenue method can be obtain by the market. This essay mainly giving the method to get the extra values and analysis the ways. |