The Research Of Internet Marketing Strategy Of Hyatt Hotels

With the great growth of internet and hotel industry in China, the traditional marketing method cannot keep the same pace. Internet could improve the efficiency and quality of traditional industry, meanwhile it also changed the marketing concept which could help hotel to improve the management level, enhance the customer experience, hotel performance and also increase the completion. Hotel has to cater to the development and adjust the marketing strategy.Based on the quantitative analysis of online travel marketing situation, the paper summarized the characteristics of China hotel intranet marketing model and analysis the development trend in the future. Based on qualitative research, taken Hyatt Hotels as an example, analysis current status of hotel internet marketing, and also the distribution channels including OTA and hotel website. Based on the summary of restriction factor of Hyatt hotel internet marketing, analysis the target market and proposed the micro marketing and O2O as the strategy, and also take Grand Hyatt Shanghai as an example to have the further explanation.Final conclusion is:Micro-Marketing, included searching energy, official website, advertise, hotel booking platform, social media as well, and O2O model will come to be new trend of internet marketing development. Meanwhile, marking effective use of the big data, and precision marketing will be more helpful for marketing decision in the future.