The Problem And Its Solution Strategy For The After-sales Service Of Bank Financial Products

With the development of Banking in the past nearly 500 years since the fist in its true sense of bank in the world was built in the 1580 in the Venice,Italy,Banking has penetrated to all gap of the economic life.Especially in nearly 20 years, along with the advance of information technology, banking financial products more diversified and personalized. Buying bank financial products has become the majority of people achieve one of the important means of personal assets value. This article explores the financial products after-sales service is mainly refers to buy short-term fixed expected return products, agent bank fund products, agents, insurance products, such as some may have a certain investment risk of value-added products after-sales service.This article investigates issues of the customer perceived service quality and service differentiation perspective.Such as Bank how to do the product after-sales service to improve customer to the bank and the bank staff’s trust and dependence, as well as providing good products for choosing. It can stable customer group, realize win-win situation of Banks and their customers.Against this background, my research takes focus on the main commercial bank in Nanchang to discuss the problems and its solution strategy of after-sales service of bank financial products. Comparing the after-sales service quality of bank to other financing institutions’ to find the advantages and disadvantages, and discussing the solutions of the problems. Bank administrator should evaluate the quality of after-sales service as a independent prognostic factor. As the development of Inter-net, its efficient and low-cost which cover the shortages of bank financing. Bank will face the pressures not only from businesses of the same trade but also from third-part financial institutes.