A Research On The Development Strategy Of J Guarantee Company

Since J Guarantee Company was set up, it centering on easing the difficulty of Financing, Loans and Guarantees issues in medium small and micro-sized enterprises, has accelerated business growth, improved product innovation ability, optimized business operation process and kept annual guarantee coverage increasing yearly. It effectively eases the financing difficulty by providing 40.6 billion Yuan loan guarantee for total up to 4800 enterprises. However, in the course of development, J Guarantee Company also has some problems such as management anomaly and large business risk, which also hamper long-term development of J Guarantee Company. Faced with broad market of SMEs and competitive guarantee industry, the top priority of J Guarantee Company is how it grasps the opportunity and starts from itself to determine the way of its future, formulate correct development strategy and achieve competitive advantage in the industry. Based on the research of the credit guarantees and enterprise strategic management theories as well as comparison of external and internal environment factors and combining the current development status quo of guarantee industry and J guarantee company, the article identifies problems existing in enterprises, proposes effective solutions for subsequent development of J guarantee company and offers feasible and effective proposals for problems faced by credit guarantee companies in developing phase.