The Analysis And Optimization Strategy Of Ak Group Service System Based On Customer Perceived Value

If the enterprises want to remain invincible in the fierce competition in the modern market, we must continue to improve customer perceived value on the basis of improving the overall quality of service in order to gain the advantage of competition. Along with the change and development of customers’ consumption concept, services play an increasingly important role in their lives. At the same time, consumers pay more attention to. Therefore, it is more urgent to make a study of customer perceived value. Because the customer perceived value is a kind of subjective judgment which the consumers make on the overall quality of business service system, the paper mainly makes a quantitative analysis of customer perceived value, so as to provide a solid guarantee for the enterprise to make scientific decisions.In order to explore a better business service system with the analysis and optimization of operation guidance framework and theoretical system of service to realize the enterprise’s long-term development in the era of the service economy today, this paper selects the AK group service system as the research object.First of all, this paper deals with the background and significance of the research of customer perceived value, research ideas and methods, research situation on the theory of customer perceived value at home and abroad.Secondly, the paper makes an analysis of customer perceived value, service organization system theory research, organizational ability research, analysis and optimization of service status of AK group to lay the foundation.Then, the paper makes a survey and a questionnaire design of service system for the AK group from five angles respectively(the service concept, service cue, service delivery, customer value and service performance) and the corresponding angles composed of AK group for the current service problem and reason analysis of existing service system.Thirdly, with the aid of cause analysis of AK group service system optimization problems, the paper provides strategic support mainly from the five dimensions of service concept, service cue, service delivery, customer value and service performance for expansion.Finally, the conclusion puts forward the prospects of the research in the future.