Measure Customer Satisfaction And Research Promotion Strategy Of Linyi City Tobacco

Under the background of global market universalizing, the double ten strategy in the tobacco industry is putting into practice, which causes the market competition becoming more and more intense. Generally, cigarette products market competition reflected most on the local brands and other brands. At the same time, the tobacco business companies are facing competition between tobacco industrial company and tobacco retail customers. In addition, there is also some internal competition between different places because of the competition mechanism introducing into tobacco industry. Besides that, with the convention on tobacco advertising by laws and regulations such as tobacco framework statement, the production and sale is deeply compressed. In a word, with the slow growth of sales and profit, the management of in Linyi Tobacco Company is facing some difficulties.In a word, the tobacco commercial enterprise is not only facing more and more obvious pressure, but also facing constraints from related laws and policies. In that case, we require enterprises to explore new management thoughts, methods and strategies, to change the traditional management way focusing on quantity and production, to shift gradually to the service focusing way, which could improve the satisfaction level and loyalty of tobacco growers, industrial customers, and cigarette retail customers, in order to develop the new management style of sustainable development.Therefore, this paper uses a combining research method, with actual investigation and theoretical analysis, quantitative research and qualitative research. Specifically, the paper uses the model analysis, question analysis, statistical analysis, decision-making research and other methods. Firstly, from the perspective of management, we discover the related factors which impact the satisfaction level from tobacco growers, tobacco retail customers and tobacco industrial enterprises. Secondly, using the basic theory of customer satisfaction measurement and taking the practical research into consideration, the customer satisfaction measure models of Linyi tobacco retail customers, industrial customers and tobacco growing customers are established separately. According to the actual situation,, we design a evaluation system and measure methods based on Linyi tobacco company, which enables the research a high operability, effectiveness and long-term impact, contribute to Linyi tobacco companies with a continuing check and the upcoming problems, and brings a better work results and a better customer satisfaction level.In short, this paper designs a customer satisfaction measure model, and then give the retail customers, tobacco growing customers and related industrial customers different satisfaction questionnaires. After collecting the results and having a fuzzy analysis, we find that basic satisfaction level results are good, but some sub-indicators results are disappointing. Regarding that, we use EXCEL, SPSS and other statistical soft wares to analyze deeper, to search reasons that affect the satisfaction level, and to find the key that affects the satisfaction level of Linyi retail customers, industrial customers and tobacco growing customers. Then we could find a way to solve the problems.This paper innovatively analyzes the satisfaction level of the Linyi tobacco company, including retail customers, industrial customers and tobacco growing customers, so we could receive a more comprehensive and objective analysis. At the same time, with a fuzzy analysis method, the feeling of customers are reflected more objectively and actually, which help us to identify the problems and improve the management more scientifically.