Research About The Development Strategy Of Sichuan Medicine Group Ltd. Under Sinopharm Holdings

The life insurance industry in China mainly goes through 2 periods since it has been recovered in 1982: the period of rapid growth that is primary in the traditional insurance before the year of 1999 and the relatively fast period that is primary in the new-type insurance after the year of 1999. However, the life insurance industry presents a slow tendency in 2011 different from the previous. There are all kinds of underlying causes leading to this tendency and it’s urgent to give it more vitality.The paper attempts to grasp the tendency of the life insurance industry in China and seek a new model in the individual distribution.The paper starts from the sales model in the individual distribution and analyzes its types, the conditions of development, characteristics, advantages and disadvantages. Secondly, it systematically analyzes the opportunities and challenges in the life insurance industry on the basis of the global economic development and the current macroeconomic tendency and estimates the current stage and the approaching trend, and then 3 ways of the sales models are put forward: the correspondence system which takes the main aspect in the current time; the employee system which is a trial and has no model; the double-track system which may overturn the former model but needs more supports.The paper emphasizes the innovative of the sales model in the individual distribution on the basis of the process of the international life insurance and the demographic structure in China and the characteristic of demand, which provide some ideas in the transition period.