The Analysis Of Customer Loss In CB Company And Corresponding Management Promotion Statagy

With the improvement of commodity society, especially the arrival of information age, more and more enterprises realized that the most important factor of today’s corporate profits is no longer quality and market share as usual, but the customer loyalty to the enterprise. The research of customer relationship management(CRM) found that a small increase the customer retention rate can lead to a huge profit margins increase; This article try to establish an index system, analysis the causes of customer churn of CB Tech. company, help enterprise to find the key factors of customer churn and solve the problem.CB was established in 2002.In the past ten years, the main business of the company is to provide location information services. As the competition of the industry is fierce, it has to focus the relationship of the customers. I hope that I can through the analysis of the main causes of customer churn, suit the remedy to the case, improve enterprise management methods to maximize the enterprise ultimately benefit.This thesis mainly consists of the following aspects: Firstly, introduce the operation and management mode, the characteristics of regular business market operating and the problems of CB faced by, and so on; Secondly, based on the research of the relevant theories of customer churn, such as customer life cycle in different periods of erosion types; the theoretical research related to customer churn, and the importance of analysis and reduce customer churn rate to improve enterprise’s profit margin. At the same time, introduces the analytic hierarchy process(AHP), and we can use it as a CB company weighting factors of customer churn analysis evaluation system. Then, according to the established evaluation system of customer churn factor weighting analysis, we can find the main reason of CB on the customer churn. Finally, through the analysis conclusion, we hope to find the shortage of the company management, and gives the corresponding Suggestions.Through the analysis of customer churn reason index system, we can effectively find the deficiencies of CB in customer relationship management and improve them. According to grasp the trend of the customer churn, we can use it to reduce customer churn rate, we hope to get the maximization of the benefit of the enterprise.