Marketing Strategy Basing On Relationship Marketing To VIP Customers Of Commercial Bank

With the rapid development of the financial industry, the popularity of " customer 一 centric " business ideas, domestic commercial banks increasingly focus on the customer base of high net worth clients, and regard it as an important asset. The current domestic and international economic environment is constantly changing, high net worth VIP customers plays an important role in the development of commercial banks, commercial banks, if you want to deal with the challenges, there must be a comprehensive and correct understanding of their clients, in the wealth management process for VIP customers service marketing to take a different approach, with advanced management, technology and service marketing concept to provide quality services for VIP customers, thereby maintaining the relationship between commercial banks and VIP customers, so both sides win, improve customer loyalty, and then maintain competitive advantage in the market, which has important theoretical and practical significance for the development of commercial banks.The innovation of this paper is different from the general financial institutions or business of wealth management banking industry analysis report, this paper aims to Wuhou Branch of Bank of agriculture of wealth management services to customers and the marketing process of VIP master and the preference of research, but also with their own talent configuration and Wuhou Branch of VIP customer data and other relative the specific content, to explain the difficulty and the focus of marketing the Agricultre Bank of China wealth management, in order to better learn from the advanced experience of foreign wealth management practice to provide reference.The main research ideas and contents, the domestic and foreign scholars about the commercial banks’ wealth management VIP customer marketing literature and theory development of literature review and analysis, this paper further expounds the current domestic commercial bank VIP customer marketing the overall development background and current situation, the specific circumstances leads to Wuhou Branch of Bank of agriculture and difficulties and a comprehensive and detailed analysis, and then detail the successful practice of the present situation of domestic and foreign commercial banks to develop the wealth management business, and through the comparison, analysis of the current marketing situation and domestic commercial banks VIP customers, and finally combined with the specific circumstances of Wuhou Branch of Bank of agriculture and difficulties and put forward feasible marketing strategy, in order to improve agricultural Wuhou Branch of bank wealth management VIP customer marketing effectiveness and results.