Study On Industry Brand Building Of Motor Vehicle Maintenance

China’s rapid development of economy has greatly enhanced the living standards of the people. Motor vehicle has gradually replaced the bicycle, public transport and other tools. Motor vehicle has gradually become one of the main tools of people’s lives to go out. Increase in motor vehicle demand naturally promotes the development of motor vehicle repair industry. China?s motor vehicle repair industry has gradually grown up. At present, Xi’an motor vehicle repair industry is also showing a good trend in development. The demand of consumers for vehicle maintenance will continue to increase. But the current motor vehicle repair markets in Xi?an still get some problems. For example, many small motor vehicle repair enterprises have problems of service quality. What?s more, due to a lack of advertising, some consumers can?t find the right enterprise, etc.In order to ensure the healthy development of the repair industry, this article proposes to establish an industry brand in motor vehicle repair industry.First of all, this article introduces details of the industry brand. And compare it with the enterprise brand, the concept of chain operations. Secondly, this article introduces the specific circumstances of the motor vehicle repair industry in Xi’an. Combining with the specific data in Xi?an, this article establishes an evaluation model to judge the enterprise which wants to join in the industry brand. Thirdly this article determines which enterprise is eligible to join the industry brand, and makes a clear recommendation for how to supervise the quality of the industry brand.The industry brand is an industry benchmark and flag. It plays a role in guiding consumers and plays a positive role for the motor vehicle repair industry. So it can achieve the purpose of developing the motor vehicle repair industry, and it can help the consumers to choose the right repair enterprise.