Research On Loss And Solution Of The Beautiful Brand Employee Of N Hotel Group

In China, the hotel industry has become an opening industry with international standards and high degree of marketization after more than 20 years development, which is an important part of urban modern service industry.But with the rapid development of tourism, the joining and emerging constantly of the international hotel brands and our local high-end hotel brands recently has added to the phenomenon of oversupply of a considerable number of provinces and cities of China’s hotel industry market, especially high-star hotel, which tends to be homogeneous of the business model and management style,what’s more, high-star hotel operators also pay more attention to market trends and changes in customer demand, this concept and behavior bring a fiercely competitive situation between hotel enterprises.In such intense competition, the core competition of high-star hotel is still all about hotel brands and hotel human capital.Hotel brand is a kind of awareness,evaluation and trust from consumers;the quality of human capital is a safeguard for the hotel business performance. As a carrier of brand capital and human capital, the hotel’s staffs reveal the hotel’s image and vitality, determine the stability and the sustainable development of high-star hotel.Based on N Hotel Group, according to the five-star standard construction,the core staffs of the flagship hotel--the staffs of beautiful brand are defined as the main research object in this paper, and the paper is divided into five parts to describe.The first part describes the background and significance of this study; the second part is the theoretical basis of this study, including three theories,service brand marketing theory, employee turnover model,staff turnover process and mechanism of high-star hotel beautiful brand.Part III are case studies of N Hotel Group beautiful brand’s staff turnover, by means of data statistics, questionnaires, interviews and other ways, to clarify the status of the N Hotel Group’s existing human resource structure, look for the main problems of brain drain existing in N Hotel Group, and come up with strategies; Part IV are the conclusion, the reinspection of the conclusion, and the inspiration of studying N Hotel and the hotel industry.N Hotel Group is a labor-intensive enterprise, with its beautiful brand staff turnover rate increased year by year, which not only lead to the damage of the hotel’s brand, the obvious decrease of service quality, the serious loss of core consumer, but also the increase of the hotel unnecessary operational costs. Therefore, regarding to N hotel Group of creating and soliding beautiful brand, to study the loss of a beautiful brand and come up with strategies is a very important subject.