Research On The Effect Of Free Product Experience Based On Storeand Product Dimention

For customers, if the y try t he wrong product, it w ill bring high costs, so many customers do not try. If the y do not try, of course, they can avoid the cost of error, but will not form t he "exper ience". So, the bottle neck of experient ia l marketing appears. The cost of error is caused by the wrong to try, and t he wrong to try is caused by the asymmetry of informat ion of products for consumers and sellers, that is, co mmodity infor matio n whic h the y have is not equivale nt. If you can avo id the infor matio n asymmetry, you can avo id the wrong to try and the cost of error can drop to zero, so the bottleneck of experiential marketing will no longer exist. In this case, free experience appears.In the research of free product experience based on stores, I adopted the fie ld experiment method and divided the stores belo ng to C hina N epstar C ha in Drugstore into the control group and the exper imenta l group. The control group stores were not imp leme nted free product experience, while the experimental group stores were imple mented free product exper ience. I compared the sales perfor mance of two gro ups. I concerned about whether t he effect of free product experience on store sales perfor mance was significant or not, and whether t he significant degree was related to per customer transaction and the proportion of me mber transaction. This research was in order to solve the proble m how to implement free product experience according to the store features.In the research of free product experie nce based on products, I adopted the experiment met hod. Under the same product classificat ion method, I compared the effect of free product exper ience on customer purchase intent ion between different kinds of products, in order to solve the proble m how to imp le ment free product experie nce according to the kind of product. For examp le, under the search/experience product c lassificatio n method, I concerned whether the effects of free product experience on purchase intent ion have s ignificant difference between search product and experience product.