A Brief Study On Brand Construction Based On Corporate Social Responsibility For Huawei Company

In the context of increasingly competitive globalization, fulfilling social responsibility, establishing a good reputation and customer loyalty have become an important strategy for an enterprise to gain competitive advantage over others. However, as for many of the domestic enterprises, most will still pursue profit maximization as their development goals, whose emphasis on corporate social responsibility, and concept of social responsibility and action are lagging behind the foreign companies. In recent years, by consciously fulfilling social responsibility to improve the enterprise reputation and gain customer loyalty to the practice of the enterprise, some enterprises have formed a good corporate image in the society, enhanced the brand visibility and the brand reputation, and maintained the brand loyalty.This paper, taking the company as the research object, via combination of theory with practice and comprehensive analysis method analyzed the situation and existing problems of the corporate social responsibility in China brand construction, and put forward the corresponding countermeasures and suggestions. From the angle of the research content, this paper mainly includes six parts. Chapter l, the introduction. This part elaborated the research and research significance, research status both at home and abroad, etc. Chapter 2, the definition of related concepts and theoretical basis. Chapter 3, the analysis of the present situation this company based on the social responsibility of the brand construction. Chapter 4, the existing problems in the company as to the social responsibility of the brand construction. Chapter 5, suggestions and countermeasures on the construction of brand of corporate responsibility. Chapter 6, the conclusion and prospect.Through the research of corporate social responsibility in Huawei company, some preliminary conclusion can be arrived at. First, the positive performance of the corporate social responsibility can effectively improve enterprise brand awareness, enhance brand reputation, enhance consumers to enterprise brand preference. Second, promoting corporate social responsibility strategy and enterprise brand strategic synergy plays an important role in corporate social responsibility and is an effective means of spillover effects and improving enterprise brand. Third, corporate social responsibility strategy and enterprise development strategy, to some extent, can eliminate the effect of “the short-sight action” existing in the enterprise to perform the social responsibility, which, at the same time, can also make fulfilling its social responsibility more standardized, scientific and long-term.