Research On Customer Relationship Management Based On Customer Value Of The Petrochina Shijiazhuang Marketing Company

In today’s service marketing,how to from the customer point of view,continuous mining and meet the needs of customers,this is a magic weapon of the remain invincible enterprise.This article by carefully studying the customer delivered value basis of this theory,further analysis of The China Petroleum Shijiazhuang Marketing Company customer relationship management,find out the different types of customer demand,refining customer service value of The China Petroleum Shijiazhuang Marketing Company,and the establishment of a modular client service solution,achieved good results in practice.The article first summarizes the Shijiazhuang refined product oil market situation;the second, focuses on the analysis of the customer relationship management ChineseShijiazhuang Petroleum Company, based on the analysis of the terminal customer classification, customer re circulation,Finally found the existence of Shijiazhuang company in customer relationship management problems; again,put forward by improving the service, improve customer delivered value, In order to improve the implementation of customer relationship management, And put forward the terminal type and circulation type of customer specific solutions, At the same time is verified by the practical case; At last, Shijiazhuang company put forward the measures to ensure the implementation of customer relationship management.