Fresh Pork E-commerce And Supermarket Merging Pattern Research Based On Internet Of Things

The rise of the Internet of things and e-commerce in China has promoted rapid development of economy and society, and has changed the structure of various sectors of the society. The traditional retail industry of supermarket depend on "Internet +" mode as the main body to develop towards the wisdom of urban, by Internet of things, e-commerce technology to open up the e-commerce platform of supermarkets, and operate and develop with stores, has changed the traditional shopping pattern of consumers, compared to young consumer groups of all ages.The e-commerce platform of supermarkets mainly sell dry goods, daily necessities, snacks, agricultural products class of goods, consumers rarely choose to buy agricultural products on the online platform of supermarket, especially fresh pork. The main reason is that frequent occurrence of safety incidents of agricultural products in China in the current phase, which makes consumer buy fresh pork of supermarket more stringent and meticulous. Now, the relevant researches of foreign are mainly based on traceability system of fresh pork, and only 6 cities begin to use traceability system of fresh pork in China. The relevant research results about visually purchasing fresh pork of supermarket and tracing the freshness of fresh pork has yet been found based on e-commerce platform in Wuhan so far. Therefore, fresh pork E-commerce and Supermarket merging pattern research aimed at the supermarkets in Wuhan is a very practical work. Through market research, we understand that the model will have a good prospect in Wuhan.This article selected a supermarket of Wuhan which has pioneered online shopping platform as an example, analyze mode of the integration of it and e-commerce business, adopted the combination of theoretical research and investigation research method supported by the Internet of things system, Putted forward a set of research plan of e-commerce and supermarket fusion model to ensure the safety of fresh pork agricultural products. The research content of the fusion mode mainly includes the following four parts:(1) Quality safety supervision system of supermarkets’ fresh pork(2) The interaction of supermarket and e-commerce platform integration model based on Internet of things(3) Logistics for shipping of fresh pork(4) Up and down’s decision-marking management of fresh pork of supermarket.This article introduces the framework of fresh pork e-commerce and supermarket merging pattern in the four part, further applies SWOT model for enterprise strategic competitive analysis, and obtains the following conclusions:...