| By collecting the data and investigating the financial products of A bank, this thesis is about the study on the development of financial products of commercial banks of China. First, we introduced the current situation of on the financial products of commercial banks of China. Analyzing the marketing mode of A bank, it shows that there is season effect in it, because of the assessment of deposits every season. To solve this problem, A bank try to increase and maintain the deposits by promoting financial products. Then we found the homogenization of financ ial products of A bank, which is common in China banks. According to the analys is and investigation of A bank, we find that A bank distinguish its products by promoting the service of financial products to solve this problem. |
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