Analysis Of High Premium On The Acquisition Of The Internet Enterprise

In recent years, mergers and acquisitions market is growing rapidly. The Internet industry is entering a golden period of mergers and acquisitions. Cross-industry mergers and acquisitions of such assets is not uncommon. The M & A targets of many companies turn to the Internet, online games, mobile games, and other popular cultural media industries, They give the acquired company several times and even dozens of times higher than the purchase price. Is their value really deserved it? Will High premium acquisition advance the company’s future profitability? Some people think that mergers and acquisitions will help the company to integrate the resources, improve the industrial structure and industrial upgrading and transformation. As long as such a high premium on corporate mergers and acquisitions is good, then a high premium acquisition is reasonable. What is the driving factor in this high-premium merger?After the reorganization, What is the effect of the high premium on the acquisition?This paper selects the case of Hyron Software Company merger 2345 network technology company to illustrate the root causes of such a high premium for M & A synergies, and analyze the effect of post-merger synergies. Hyron software company’s acquisition of 2345 is mode of the "Internet +".The paper uset he case facts、data、theory to respect the value of the acquired company、M & A reason 、M & A detailed impact analysis in order to evaluate the success of the merger or not.The high premium form a synergistic effect, and corporate performance has improved. High premium on acquisition does not become a burden.The two company are complementary. After the acquisition, the enterprise optimize the industrial structure, promote the upgrading of existing industries、the formation of a new growth point.