Research On Porfit Model Of Garment Export Enterprises

The wave of economic globalization enables better development of garment export trade in our country. As to fierce contest in the international markets, however, numerous development issues also exist. Despite of garment export volume in our country, garment production and processing with the lowest profit rate are occupied across the international garment industry value chain. The overwhelming majority of enterprises lack of clothing brand with self-dependent innovation, having too low marketing capability,too insufficient creative design and high-end garment technology, and only a profit model, leading to a too low profitability.In this paper, intensive study is made for Shanshan Limited Liability Company as a typical case to investigate the profit mode of garment export enterprise in our country. First of all, the research background is generalized and introduced, analyzing the current development status of garment export industry in our country; Next, the core concept and correlation theory involved are defined; Then, by analyses of advantages and disadvantages of various profit models in garment export enterprises, internal and external factors contributing to optimization of profit models are found out; Finally, by virtue of existing issues and expectant countermeasures in the course of optimizing profit model, the author’s experience and understanding are proposed as reference for garment export enterprises in our country.