Research On The International Strategy Of Zoomlion Financial Leasing

Financial leasing has the ability and the need to extend itself to the international market after thirty years development in china:Financial leasing has reached unprecedented heights;foreign financing leasing business has a deep pressure on ours; Having the advantage of foreign currency because of long-term trade surplus,our country becomes a global capital-exporting country.For the international development of financial leasing, the state issued a series of measures to make it in the world economic environment.Construction Machinery actively expands foreign markets basing on its long-term development strategy. Our mainly exports way of overseas sales is the way of sales and then by means of a global network of agents sales to the local end-user sales.The world’s major countries and regions construction machinery customers mainly take the pattern of credit. In the time trade friction caused great puzzle to the export trade.Goods of financial leasing do not involve the transfer of ownership during the lease term.So different from the normal export, finance leasing can effectively avoid trade barriers.It is the way of international mainstream large of equipment purchase.The trade pattern of Construction Machinery developing Financial Leasing is the important international way to explore the international market.Large-scale construction machinery manufacturers have set up financial leasing company to provide financial leasing services for their products. Zoomlion launches financial leasing in the early time as one of them,then builds the global financial leasing service system in 2008.Its financial leasing overseas businesses are concerned.The paper introduces its development status and compares to the financial leasing international mode of large foreign construction machinery manufacturers.The paper analyzes the internal and external environment of Zoomlion Finance leasing Internationalization, then found the main problems through SWOT analysis. Combined the development goals,the paper formulates the strategy of Zoomlion financial leasing internationalization,then designs the strategic implementation plan and used in the Italian market.