Research On Visual Promotion Of Chinese And Foreign Sportswear Brands

At present,a large amount of domestic and international sportswear brands compete fiercely in the domestic sporting goods market,with the rapidly development of economy and promote urbanization, domestic consumption began to develop from the survival type to the development and enjoyment of the transition,people comes to pay attention to sports and the demand for sports products also are increased,and the total sales of the domestic sportswear maintains above two figures. Considering China’s huge market sportswear, the foreign famous companies have increased the investment,especially Nike, Adidas and other international brands,which occupy the large domestic market,and than couple with its apparent market competitive edge,while domestic local sportswear brands are still in the early stages of development,brand and product promotion has deficiencies.Therefore,through researching and analysis the abroad successful marketing strategies,the paper will provide much more effective experience for domestic them.In this paper,it includes the relevant academic theories advertising,communication,marketing,applied statistics,etc,on the basis of analyzes and summarizes the relevant researches on the visual aspects of the promotion,the promotion of visual sportswear industry at home and abroad development status and characteristics were analyzed through questionnaires from print ads target customers are accurate,online ad placement and Play frequency,the gap with the physical effects of advertising,store displays and promotions and brand ambassadors.Comparative analysis of the data obtained as a basis to find points of difference,and one by inadequate analysis.Finally,making recommendations for the lack of discovery for our sportswear brand which can occupy a place in the international market in the future,provide suggestion and theoretical.