Development’s Factor Analyses And Countermeasures Of Home Property Insurance In TA Property Insurance Company

The home property insurance that is oriented to urban and rural households and their residential or stored in a fixed material property is one of the "top three" among the earliest insurance opened up in our country. Along with the development China’s economic and the improvement of people’s living standard, the demand of home property insurance is continually growing. According to incomplete statistics, in 2002 the families those were in demand for home property insurance were about 70%. The rapid growth beyonded insurance personnel’s expectation. However, the brutal truth was that the insurance industry was disillusionary both in profundity and span, not to mention the exploit and development of home property insurance. Therefore, the research about the home property insurance is indispensable and significant.In this paper, the development history of home property insurance in TA Insurance Co., Ltd is regarded as the foundation that is employed to further theoretically unearthed and systematically sums up the managing rule in the theoretical overview, and to explore the theoretical applied mode that is available to the chinese enterprise group. The aspects of "foothold, exploration, and service of practice" are also paid attention to analyze the issue, and subsequently the sellers and buyers of home property insurance are served as the research objects. After summarizing the years of development history of home property insurance in TA Insurance Co., Ltd, the diagnoses of intentions of home property insurance in Liaoning area is carried out via questionnaire. The restraining factors of underwriting are concluded, and the root causes that impede the progress of home property insurance in Liaoning area. Finally, the countermeasures those are employed to solve the volume of home property insurance business are putted forward to healthily and rapidly promote the cause of home property insurance.In this paper, the systems analysis is used to research the risk management process in property insurance company. The intentions of this paper are described in the following sections:in the one hand, to enhance both the modern risk management theory and the professional level, the brand value and underwriting profit of property insurance company can be consequently improved; in the other hand, many operation methods of risk management are enumerated, so that the paper has strong practical significance that can effectively help the property insurance company to strengthen risk management...