The Technology Promotion Mode Of Agricultural Products Research Based On Agricultural Capital Consumption Behavior

With the development of the market economy, the agricultural materials product of China gets to overproduction gradually. As foreign agricultural materials product go into the domestic market, accompanying with economic globalization, agricultural materials enterprises are faced with unprecedented challenges. If agricultural materials enterprises want to survive and develop in the increasingly fierce market competition, they will not be able to stay on the original business model, but truly do work for the well-being for farmers, using technology to create wealth and achieve the peasant household and enterprise double abundant harvest, and do farmers trusted brand.The promotion of agricultural science and technology helps to promote the transformation of national agricultural science and technology, promote agricultural economic growth, increase farmers’ income and improve the ecological environment. In the market economy, because farmers’ growing demands for agricultural technology have been unable to be met that only by the power of the government. China’s agricultural extension system is the promotion mode which is government-led with lots of coexistence of the auxiliary body.Agricultural enterprises as the mainstay of the market operation, can contact with farmers more directly and help farmers solve problems encountered from the actual conditions of agricultural production. Therefore, agricultural enterprises have become an important part of China’s agricultural science and technology support service system.In order to speed up the transformation of agricultural technological achievements, to the call of the government, positive response to the promotion of rural economic development, this article from the technology needs of farmers for agricultural materials products as the breakthrough point, analysis of peasant household consumption behavior of agricultural products. The farmer agricultural materials group co., LTD of Fujian province as example, according to the technical promotion mode adopted by the company, further elaborates the enterprise in the past experience and the existing deficiency in the process of technology popularization. Agricultural materials consumption behavior of farmers, agricultural technical requirements and technical service to the agricultural materials enterprise satisfaction in three aspects, such as study, finally put forward the suitable technical promotion mode for agricultural materials enterprise.At present, there are agricultural materials market competition chaos, the uneven quality of agricultural enterprises, the short of government regulation of market and imperfect marketing model and so on. Therefore, this article also from the aspect of government level, enterprise and peasant technical demand level put forward the measures:Government policies:First, increase supervision, standardize the agricultural market; Second, improve agricultural extension services system, resolve the crisis of confidence farmers; Third, increase financial input and technological innovation, provide policy support and technical services for the agricultural enterprise.Enterprise itself:First, enhance agricultural enterprise technology innovation and technical service capabilities; Second, Accelerate the construction of agricultural information, expand agricultural technology promotion approach; Third, develop corporate human resources vigorously; Fourth, optimize the growth environment, establish the enterprise information exchange platform.Farmers’ demands:First, local conditions and improve agricultural technology service method; Second, effectively improve the overall quality of farmers, strengthen technical training for farmers.