Countermeasures And Effect Analysis On The Development Of Anxi Tea Industry

The current development and achievements of Anxi tea industry is inseparable from the clear positioning of local government to tea industry. Anxi and the Chinese tea are growing fast and settingsights on the world. This paper, not limited to the pure research on current industry development situation, takes Anxi tea industry strategy as the research subject, situate Anxi tea industry development in the context of industry strategy promotion, aims to reveal the deep interaction between industry strategy and promoting industry development, providing more perspective and theoretical reference for Anxi tea industry. Taking Anxi tea strategy as research subject, this paper collects the main industry strategies from ""Nine Five" to "Twelve Five", analyses the effect of tea industry strategy on promoting Anxi tea industry development, affirms the positive influence of tea industry strategy to Anxi tea industry development. This paper also analyses the implementation effect of Anxi tea strategy. By questionnaire survey, this paper has comes to a result that Anxi tea strategy has a poor implementation effect on market main body standardization, fair and equitable market environment, authority and stability of industry policy, implementation of quality supervision system and the scientificity of industry layout. The paper has analyzes the reasons and puts forward the corresponding countermeasures and suggestions:take the correct "pulse" of Anxi tea industry development, combine the context of further national reform, values quality more than quality, establish a new system to regulate the market etc., more heavier quantity quality building rules and regulations, standardize the market so on.At last, it must be emphasized that the strategy formulation and guidance of Anxi tea industry should be positioned and surveyed totally in the big background of Reform and Opening-up; well do the 13th Five-Year Plan, correctly guide the development direction of tea industry, and respect the objective laws of the development of things and the objective need of market; especially on the development project of tea industry, we can’t only focus on the quantity, but should pay more attention on quality, and take the sustainable development road of green, healthy and ecology, extending tea industry chain, building the brand of tea travel.