Reaching Of Development Strategy Of G Small-loan Company

As the country’s economic structure adjustment, small and medium-sized enterprises and agriculture are the increasing proportion of the industrial structure, then the financing problem has become the important factor in the development of enterprises and farmers to achieve long-term, in this case, the small loan company serves a purpose, the number of domestic small loan companies continue to increase, as a member of the financial sector. In the financial industry competition homogeneity of a piece of the red sea, the small loan companies to target customers locked in the small and medium-sized enterprise financial services business, in the success of small businesses get its own development at the same time. The emergence of small loan company is the result of the financial industry development innovation, but how to gain a competitive advantage in the process of development, achieve long-term profitability development is one of the small loan companies must face the important issue, therefore, the determination of strategic target and the design of small loan company is also very important.Small loan companies as the research object, based on G to himself in the company on the basis of the actual work experience, the G small loans of the company’s development strategy, search the road to success of small and medium-sized financial services companies, hope can provide the same industry enterprise’s development with the new management mode and management concept.Based on the analysis of small loan companies growth path and the related strategic management on the basis of relevant theories, analyzes the G company macro environment and industrial environment, put forward the necessity of G company development strategy, and then from two aspects: enterprise resources and capacity of the internal environment is expounded, and put forward its threats and opportunities facing the advantages disadvantages. On the basis of the analysis, design of G company SWOT analysis matrix, combining with G Company’s strategic positioning, put forward to choose development strategy mode. Finally, combining with the relevant methods of strategic management, develop G small loans of the company’s development strategic target, and puts forward concrete policies and measures on the implementation of strategy.