The Internet Information Technology To Research On The Effects Of Securities Brokerage Industry In China

In recent years, with the development of information technology, the Internet, businesses are consequent alter, the stock market is correspondingly changing, securities brokerage industry in an economic intermediary category, because it is in the process itself transfer the risk to venture capital transactions narrowed, while the production of information and dissemination of information played a great role in promoting. According to the survey, the securities brokerage industry occupies an important position in the field of securities. Based on this background, this paper attempts to study the impact of the effectiveness of Internet information technology development on China’s securities brokerage industry produced and analyzed in detail.China’s large population, individual investors determine its characteristics become a major investment force online securities industry, which is different from other countries, individual investors for acceptance and awareness of online securities industry directly affects the development of the securities industry, the securities industry must use the Internet IT platform, play to their strengths, improve service levels to improve and mature themselves to better quality services to meet the needs of investors, stimulate their enthusiasm for investment, then explore a broader space for development.The securities industry from 2000 to 2005 more than the five-year bear market, triggering brokerage firms gradually develop online business, the plight of the securities firms seeking a way out, the development of Internet information technology to bring new life into the securities industry, securities industry begins build Internet business platform. By means of which the opportunity to deal face to face slowly into online trading, online trading model is that the advantages of the speed of information spread fast, and efficient dispatch of business, more conducive to investor transactions, improve customer satisfaction, thereby greatly enhancing the enterprise competitiveness, therefore, is the trend of the development of internet trading securities brokerage industry.Based on the current development of the securities industry, more detailed exposition of the impact of information technology on the Internet securities brokerage industry. Overall, Internet-style securities brokerage business greatly enhances the mobility of capital transactions, trading hands faster, greatly promoted the development of the whole industry. But in the context of the development of Internet technology, the burgeoning ranks of individual investors, their income is considerable, so the stock market provided an environment for securities companies both new opportunities, is no small challenge. Overall active market, making it the main beneficiaries. However, intensified competition among enterprises, before relying on branches of business can control the regional business. Obviously, in the background now, this monopoly has been unable to maintain the securities industry is facing new structure adjustment, urgently needed new strategic plan. it specializes in the production of information for the securities industry. In this paper, after a survey of the securities industry, according to the analysis of various aspects of the feasibility of the observations and recommendations given in the securities industry, the Internet IT environment development.