| With the rapid economic development in recent years, in addition to the necessities of life, the needs for snacks consumption is increasingly strong. The market has continued to appear batches of snacks chain stores such as Liangpin Shop, Chushi and so on and so forth. Consumers are gradually fond of rational consumption. Therefore, the market competition intensifies day by day. At the same time, the Internet increasingly developed; For snacks, the randomness, convenience, recipe of online shopping gives more pressure to the offline Snacks Industry. How can we survive in the competitive snack market? How could we be the one in the snacks industry became the discussion topic of this study.In the text of this case, it describes the basic situation of the 8090 snacks chain store. This paper introduces the background, the establishment of business operations, sales, the company model of 8090 snacks chain store; Also this paper introduces the achievement that 8090 made a few years ago; but nearly these two years, frequent problems appeared in the performance of the way down.The overall diagnosis of 8090 chain store is consist of brand image, product and channel force; Compared with the influential market snacks chain brand, and then go to the entire market analysis, we get the crux of the problem 8090 snacks chain store. On the basis of comprehensive analysis of the cases, the use of marketing knowledge, this paper puts forward the reasonable suggestion to the ascension of 8090 snacks chain stores.In conclusion, through ascension, the brand repositioning of the 8090 snacks chain store, internal visual marketing building, and the whole store brand is changing, and the whole sales have greatly improved, as well.Due to changes in the market environment,8090 snacks chain store did not adopt measures timely: product structure needs to be adjusted; due to loss of personnel, management issues are also increasingly prominent; the overall 8090 problems still need a long time to digest solution. |
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