Research On The Development Strategy Of Huai An Branch Of The Bank Of Jiang Su Retail Banking

Long term,the overall planning of enterprise development strategy for the development of enterprises,for the development of a modem enterprise,has the extremely vital significance. Huai an branch as local retail operators,in the rapid development of the information industry of today,its products and service mode,the internal operation mechanism and management mode development,need to have been not able to Meet the Huai an branch of the retail industry.In addition,other banks poured into the Bank of Huai an retail market,also had the extremely profound influence to the survival and development of the Huai an branch of the retail industry,if Huai an branch retail industry continued until management model and idea,can not be in accordance with the strategic management theory to guide the development of enterprises,the operating system will collapse.Huai an branch of the retail industry but actively adapt to changes in the external environment, make full use of its advantages, seize opportunities,formulate development strategies in real time, to be able to survive and develop.This thesis is based on the theory of strategy management, marketing and management economics theory, to the Huai an branch retail business survival and development of the internal and external environment were analyzed in detail. At the same time of the Huai an branch of the current retail strategy of diagnosis. In the analysis of the strategic choice of enterprises mainly use SWOT analysis, internal and external factors on the retail branch in detail, finally determined the strategic model of retail branch should choose. On this basis, strategic positioning of the development strategy of Huai an branch of the retail industry, and puts forward the development strategic target. In order to ensure that the strategy can implement, puts forward some measures to ensure the implementation of measures and implementation strategy of retail business of Huai an branch, development strategy. Finally, put forward the thesis of the research limitations and development.