| In July 2005,the Bank of China reform the RMB exchange rate, based on the market, foreign trade enterprises practice floating exchange rate, which has broken our country’s fixed exchange rate system for many years. Before the reform of exchange rate system, our stata control and manage RMB exchange rate, the exchange rate change in a certain space, foreign trade enterprise rarely suffer from exchange rate risk, People know to exchange rate risk is vague; But in July 2005,the rate reform later, the risk of exchange rate gradually teach the foreign trade enterprise in front, as traditional habits, most of the enterprise is in low level of understanding of the risk, and lack of initiative for exchange rate risk consciousness, so that in the beginning of the reform of RMB, foreign trade enterprise suffered many unnecessary loss, so that the current exchange rate risk to effectively avoid is foreign trade enterprise production management strategy important constituent, to reduce the risk of exchange rate damage, the enhancement enterprise’s international competitiveness, improve operation profit is to have the important meaning.This paper is mainly on the basis of past research, takes the foreign trade enterprise exchange rate risk hedging strategy analysis for perspective, researches from many angles, firstly this article analyzes the basic concept of China’s exchange rate system reform, through summing up research status from domestic and abroad, explaining risk, the risk of exchange rate, and other basic theory, which is the foundation of the people to understand the risk of exchange rate; secondly, researches the internal and external environment of exchange rate reform, the influences of enterprise exchange rate on this view of the reasonable, and based on this, puts forward the basic theory of strategic analysis and method of all sorts of different types of exchange rate risk are analyzed and summarized, Then points out that the problems of our country foreign trade enterprise exchange rate risk existing in the management and take the case analysis as a turning point, through the typical enterprise in risk aversion of the measures taken to carry on the analysis, from seven aspects of foreign trade in China is put forward the strategy of the enterprise to dodge the risk of exchange rate proposal.Based on the above analysis, foreign trade enterprises want to avoid the risk of exchange rate effectively, must firstly change the traditional concept of enterprise, make enterprise aware the harm of exchange rate risk, understand the significance of exchange rate risk evasion, make enterprise managers set up the exchange rate risk consciousness, secondly, the talents from risk management reserves, and the rational use of financial instruments, currency valuation effective choice many aspects, such as a hard work to improve risk ability, reduce the risk to bring enterprise loss, improve the international competitiveness of enterprises. |