| With the development of computer technology and network in-formation technology, people race into a Mobile-Internet age. In this age, mobile payments from social entertainment to consumer payment are constantly changing people’s lives. Smart mobile terminals represented a key role of all types of mobile devices as“mobilelifestyle”. On this occasion, mobile ecommerce raising up. The design and innovation of various shopping application provided technical support to the mobile ecommerce.Nowadays, there are many unscientific practices about the design for smart mobile terminals shopping class application, such as ignoring the limited factors of smart mobile terminals and users, ignoring the user experience and other purchase, restricting the shopping class applications and effective action play. The guiding design will overcome these problems and approach to the new direction. Therefore, it’s not only to pay attention to the relevance of smart mobile terminals and users, environmental factors, but also to attach the great importance to enhance the experience for consumer.This article was base on the design of the objectives and goals, and analyzed the product and the consumer’s purchasing mode, and aimed to build a mode for shopping smart phone by using some theories of ognitive psychology. First, to analyze the guiding design’s returns and problems, and find the factors by purchasing psychology mode; secondly, to propose an better optimization on the base of the factors analysis. Strictly speaking, this study is much valuable, since the literatures about it are extremely uncommon. This study is aim to support the guiding design to get the operation scheme, finally to promote User Experience and the domestic electronic commerce to develop healthily. |
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