Our Country Commercial Bank Private Bank Business Development Research

March 2007,the bank of China first launched private banking in china. From now on, the private banking business idea formally introduced into China。It becomes a wide attention from all walks of life of a new financial services. From the overall development trend of international banking, private banking has become one of the core business strategies in today’s advanced international commercial Banks. Development this business is the reform and management in the banking industry transformation. It is the need of speeding up financial innovation, and to deal with all kinds of needs and development trends of foreign banks competition. Since 2006, many Banks listed joint-stock reform, fully open, and banking, the service of high-end clients and personalization of private banking has become the focus of the Banks and hotspot gradually. With the set up of foreign banks in our country and in-depth development and penetration of the business, domestic commercial banks feel the pressure of competition, especially once had relatively stable high-quality customers, with the great marketing and development of foreign banks, also is no longer a fixed, in order to retain the existing high-end quality big clients, domestic commercial banks have set out to prepare their own private banks, refinement to a comprehensive and efficient for our preparation for high-end customers with more quality services. Therefore, the analysis of the main problems in the development of private banks in China, developing private banks main measures has very important significance. This article tries to private banks in the international and domestic development of the basic situation, the development of private banking facing the restriction factor and counter-measure, the current domestic commercial banks to private banking development, positioning and service mode, and the strategy of developing private banks, commercial banks to do preliminary research to explore such issues.This article through to the development of the private banking business background, writing significance, research status quo, analysis of thought and method carries on the preliminary demonstration, further expounds the theoretical basis, concept and characteristics of private banking business, the paper analyzes the current situation of the development of private banking at the present stage in China, positioning and promote to a bank, summed up in the process of analysis of the main problems in the development of private banking in our country, and the domestic private banking business development at a joint-stock bank, for example, put forward some counter-measures and suggestions of the development of private banking business in China.