Research On The Characteristics Of Banner Advertising Effects On Brand Attitude

As the development of the Internet, all kinds of Online advertising form emerged in endlessly. Banner is not just to attract customers on the Internet traffic, enhance the level of enterprise product sales, and expand the customer base. But it is a good way to enterprise brand publicity nowadays, and it can affect users brand attitude in virtually, enhance the enterprise’s brand image.A variety of information processing path researched proves that the effect of Banner advertising is effecting. But there are many kinds of influence factors in the Internet advertising. Through reading many scholar’s research results, including the brand attitude effected by Banner advertising on Internet, it refined the Banner advertisement three characteristics. By reading articles focusing on the Banner advertisement feature of literature and other forms of online advertising made reference effects on Internet brand attitude, including implantable advertisement, micro film advertisement, and other forms of advertisement, the influence of the brand attitude of Internet users effected by the characteristics of the Banner is very easy.Through the study of the Banner advertising attitude to Internet brand influence, it can be found that different trust tendency of Internet users in the personal factors have different effect. By reading tendency to trust literature, it also be found that the tendency can strengthen or weaken the personal collection of information and belong to the stability of the personality. It also as individual factors affected by scholar’s research as regulating variable purchase intention. So the trust tendency can influence the Banner advertisement on Internet brand attitude adjustment. After the data validation, Banner advertising degree of the three characteristics can have an active role in the brand attitude, and Internet users trust tendency has also a promoting role on the relationship between the two characters. It has a very good reference value to the enterprise and advertisers. In order to shape the good brand image, the enterprise can be emphatically considered these three features in the design of Banner advertisement.