Research On Process Improvement Of Financial Services Of Chaoyang Branch Of Postal Savings Bank Of China

With the rapid development of China’s economy, residents’ financial awareness and disposable income increase gradually. Compared with developed countries, financial services in China are still at primary stage and have very broad prospects for development. Financial services have become the main business of Chinese Banks. To develop financial services is an effective measure to deal with interest rate marketization and seize the market share. In order to meet the demand of the market and to enhance the comprehensive competitiveness, China Post had started the business of national debt, insurance agency and consignment fund before Postal Savings Bank of China setting up. After Postal Savings Bank of China established, it launched RMB financial products and precious metals business.Postal Savings Bank of China is still a young state-owned commercial bank in a transition period. After several years of experience, it has made some achievements. The financial services have formed a certain scale. Because of fierce competition between Banks, the young bank faces severe challenges. This paper takes financial services of Chaoyang Branch of Postal Savings Bank of China for case study. It improves the pre-sale, sale and after-sale process of the financial services.This paper analyzes the existing process of financial services of Chaoyang Branch of Postal Savings Bank of China and is to make the process of RMB financial products, consignment fund and insurance agency a carding. There are some problems as follows: staff can’t excavate customers resources fully; the services’ process is too cumbersome; after-sales service does not reach the designated position. After analysis, the causes of these problems are embodied in several aspects, including process design, staffing, institutional policy and banking system. According to the above reasons, this paper put forward optimized schemes to the pre-sale, sale and after-sale process.This paper mainly uses the method of combining the theory and practice to analyses the process causes of obstacles of financial services’ development. Accordingly, it puts forward supporting measures in organization, information technology and institution policy aspects in order to compress operating costs improve the efficiency of financial services and customer satisfaction and promote continuous and rapid development of financial services of Chaoyang Branch of Postal Savings Bank of China.