Research On Mobile Phone Games’ Advertising Strategy

In the era of big data, advertising industry is developing more and more rapidly, advertising market share is cut and shunt by many new advertising forms gradually. Mobile games are also a businessman battleground, bear the expectations of many advertisers, The combination of mobile phone games and advertising become a new kind mode of the advertising industry. Players can not only enjoy the virtual entertainment experience, but also accept product and brand advertising information in the osmosis when they are playing mobile games, and it has a huge space for development.In our country, it is an emerging industry, it is the product of combining mobile platform and the game industry, There are lots of foreign advertising classic cases who use mobile phone games, there are more and more domestic enterprises begin to use mobile phone games to deliver ads, and make cross-border cooperation with mobile game companies through the form of implanting the advertisements, this is the embodiment of "Internet+" strategy which is implemented by our government.So this topic has research value especially.In this view, my article put the mobile game advertisements as the research object, try to comb the advertising strategies deeply.The introduction mainly presents the studies’ background,significance,objects, methods, ideas and innovation of this article. The first chapter mainly defines the concept of mobile game ads, analyzes mobile game advertising types and features. The second chapter is the swot analysis of mobile phone game advertisements, it mainly discusses the advantages, weaknesses, opportunities and challenges, prepares for the expound of mobile phone game advertising strategy.The third chapter is the core content of this article, namely, mobile game advertising strategy analysis,it mainly concludes and summarize the current mobile game advertising strategy that appeared on the market through typical case analysis. Then advances some new strategies in line with The Times based on this,at the end of this chapter,I explore the procedural buying patterns of mobile game advertising, it is qualification of its development.On the basis of the research. In the fourth chapter I foster strengths and circumvent weaknesses, put forward rational suggestions, look forward to the future of mobile game advertising development in order to contribute to its healthy development.