Evaluation Of Logistics Customer Service Satisfaction Of Private Express Enterprise

Logistics services in the last century, the rapid development in the country, while the courier industry as an important part of the logistics service needs of social development has also been a rapid development. In today’s rapid economic development, courier services between personal and enterprise parcel shipping, important documents transmission and distribution of goods and other e-commerce is playing an increasingly important role. Currently, the global volume of daily express delivery operation for at least several ten million, and an average annual growth rate of 25%-30% growth. Stimulating the demand for courier services courier economy, prompting the courier industry boom, sparked fierce competition courier giants, almost all countries in the world offer the courier business. Of China’s express delivery industry has been developing rapidly, in addition to outside China Post localization has been found in many private express delivery companies. Since China joined the WTO, the gradual relaxation of restrictions on foreign express delivery companies, making international express giants to seize the domestic express delivery market, and actively strive for market share in the domestic express delivery, continue to expand the original dominant international express market share, making the current domestic courier industry increasingly competitive. Compared famous foreign express delivery companies, domestic courier service level is still a wide gap. Domestic private express delivery companies in order to develop a good foundation with international express giants and China Post fierce competition foothold, it must respond to market demand, to win customers, dominate the market. While improving customer satisfaction is the enterprise compete for market share, gain competitive advantage most promising potent weapon. Therefore, to the private courier service customer satisfaction research, has a very important practical significance.In this paper, theoretical research, method statement, empirical analysis of the main line throughout the text, using a combination of qualitative and quantitative methods of courier service customer satisfaction. Systematically combing the current theory of customer satisfaction and private courier companies conduct customer satisfaction research status inductive analysis, construct suitable private express delivery companies customer satisfaction evaluation system. In private express delivery companies TNT, for example, the use of questionnaires in the form of both theoretical and practical aspects of customer satisfaction analysis, the majority of customer satisfaction rhyme Express Company is recognized in general, but the price space deal with the problem parts timeliness, facilities and other aspects still need to be improved flawed. Finally, the author analyzed and summarized to give the corresponding improvement measures, and proposed to increase the private courier companies customer satisfaction strategy.