Research On The Role Of Asset Management Cloud Platform In The Transformation Of Chinese Mutual Funds Companies

The rapid growth of Chinese asset management markets and the scale of Chinese individual investable assets bring unparalleled opportunities to asset management industry. The previous situations that financial institutions in asset management industry being artificially segmented are being broke by financial reform. The barriers among participants of this market, such as banks, funds, insurance, securities, trust,futures and Internet finance companies have been removed gradually. A new financial era of robust growth, cooperation and mutual-benefit comes.This article analyzes the current situation, management system of Chinese mutual fund companies and its necessity of transforming into modern wealth management companies. Through the research on relevant articles on Internet finance model innovation, assent management and cloud platform, this article introduces the application of new business ideas and models generated by combination of Internet thinking models in financial industry. The current situation, problems and developing trends of the application of Internet by Chinese mutual fund companies are also discussed. Meanwhile, by analyzing the core problems of self-positioning, cost control and product/marketing strategies, this article discusses the roles asset management platform can play in solving the above problems. The potential risk and prospects of the application of asset management cloud management platform are discussed in the end of the article.