Research On The Improvement Of The Marketing Strategy Of Qingdao International Travel Agency

Since the late 1980 s, our country gradually began to enter the tourism, since then, China’s tourism industry has developed rapidly. People’s living standards increase year by year, more and more people to participate in tourism activities. The arrival of the era of mass tourism, has produced a large number of travel agencies, the competition between them is becoming increasingly fierce. Travel agency development to the present, in the market competition environment, the emergence of the product is similar, the design is simple, no new and other issues. This is not conducive to the development of travel agencies, but also very not conducive to the healthy development of tourism. More and more travel agents need to get rid of vicious competition.This paper includes six parts.The first part, the research background, object, research methods, research ideas and framework, and the contribution of this research. The second part introduces the connotation, characteristics, influencing factors, decision-making process and other related theories. In the third part, the paper summarizes the development and environment of Qingdao international travel service industry, and SWOT analysis. The fourth part summarizes the marketing strategy of Qingdao international travel agency, sums up the problems existing in the company’s marketing strategy. The fifth part, in view of the above problems, put forward the marketing strategies of Qingdao international travel service improvement suggestions.The sixth part, Qingdao international travel agencies to improve implementation of the marketing strategy guarantee.This paper takes Qingdao international travel service as an example, according to the actual business situation, according to the classical marketing theory, and strive to provide some help for the current travel agency. Through studying the present situation of Qingdao international travel agency, this paper makes a quantitative and qualitative analysis on the internal and external environment of the travel agency.