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Analysis Of Relationship Between Real Estate Clients

Posted on:2017-03-21Degree:MasterType:Thesis
Country:ChinaCandidate:W ZhangFull Text:PDF
GTID:2309330482989664Subject:Project management
Abstract/Summary:PDF Full Text Request
With China’s real estate the ebb and flow of the tide falls, macro-control policy frequent, every time the policy of the introduction of the real estate industry will Binghuoliangzhongtian state, the recent good news, once again stimulated the property line. Accompanied by a hot market is rising prices, according to the National Bureau of statistics released in February 26, 2016 2016 "in January 70 large and medium-sized city housing sales price changes show:The number of the first month of 2016 prices rose in the city increased to 25, accounting for more than 30%.Data show that Shenzhen prices rose the highest city is gains national average 14 months old, and last year compared to the same period soared 52.7%. Shanghai and Beijing were 21.4% and 11.3% of the increase followed, Guangzhou housing prices is also an increase of more than 10%.North of Guangzhou and first-tier cities in sharp contrast, a considerable number of two or three line city real estate market downturn deserted. Erdos, Wenzhou, the property market is cooling. Not only a large number of vacant housing including office buildings, and even lead to the chaos and exchange of liquor foreclosed real estate.Can foreknow, by national regulation, in the next period of time, first-tier cities due to the shortage of land supply will still maintain a seller’s market. A large number of housing prices into the two or three line of the city, resulting in the formation of a buyer’s market in the two or three line of the city.The seller in the market, you can get a good project, good plots, the good cost control, other factors, such as sales, property management is not important. With the real estate demand period gradually in the past, the design of the product research, product, customer relationship maintenance period becomes more important. At this time the rules of the game have changed, even the most powerful companies, if not to attach importance to the research and service to the customer, will fall under the altar, such as IBM’s personal computer business and Nokia mobile phone business.But the more real estate enterprises still remain in the stage of customer service service, only to solve specific problems as customer service work. The author believes that in the current development of the real estate environment, especially the small and medium-sized real estate enterprises must combine the knowledge system of project management, the project as a unit for the entire work of customer service.The purpose of this paper is through benchmarking, theory analysis to industry benchmark for a company to develop a project as an example, on the in owner loyalty, satisfaction management, the whole customer service and team building and innovation ability of research and analysis. It will have certain theoretical research value and reality of the industry is the customer service guide.
Keywords/Search Tags:Customer relationship concept, Customer relationship data value, Customer satisfaction, Customer relationship management model of Real Estate Company
PDF Full Text Request
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