Research On The Performance-appraising System Of Rural Mobile Financial Services In Jiangsu X Rural Commercial Bank

Mobile banking is an important innovation of the financial industry and the modern network information technology. As mobile applications is more and more necessary for daily life,buliding a mobile banking has become a pivotal innovation. The vigorous development of mobile banking provides a hitherto unknown opportunities to the banking industry at the same time, but also to the mobile financial risk control of banks has brought great challenges. This paper to promote the Jiangsu x Rural Commercial Bank(hereinafter referred to as the "x rural commercial bank" or "x bank") of mobile financial services as the object of study of mobile financial services in the performance evaluation of the various stages of development, the main purpose through the paper is researching on the performance evaluation index and looking for a reasonable position at various stages of development orientation,to ensure the allocation of resources and the vitality of business promotion. At the same time, through the establishment, validation and optimization of the index system, we try to establish a set of mobile financial business in the industry standards, to promote the formation of healthy competition and reasonable layout.Firstly, the paper study the literature in the field of mobile banking. From the content of materials,we learnt development trend of the business. The analysis and the theory of project management and performance evaluation provides the preparation of the research. In the second part paper, we mainly talk about the "bank X" mobile financial services through carrying out the transaction analysis, the establishment of performance evaluation system and the corresponding index, and then analyse X bank business development status and the future development of the second stage estimates. In the third part, the paper make policy recommendations and guidance according to the assessment results, and strive to contribute to the sustained and healthy development of "X bank" and mobile financial services industry.