A Study On The Application Of Social Media In The Public Relations Marketing Activities Of Corporate

This article start from the enterprise marketing, the advantages and risks of the application of social media on the public relations activities, it is pointed out that compared with the traditional media, social media has many advantages,such as clear target audience, low threshold operation, interactive forms, solve the problem in a timely manner, and so on, but at the same time, the risk is obvious, too. The information redundancy, the audience in the complicated environment, public opinion control difficulty increases.With such demands, the literature researched and with empirical analysis, through empirical research pointed out that the current enterprise marketing social media application present situation and the insufficiency, including the microblog and wechat is the most widely used, preliminary to the enterprise’s target marketing, media properties and so obviously status, and lack of social media content innovation, consumer power transfer is not enough, risk control is not easy. Therefore, the strategies in specific parts of the pointed out that social media applications to take advantage of social media.In the aspect of content dissemination, to give full play to the social media platform for all kinds of synergistic effect, virus propagation effects and community spread effect, through the content platform for the dissemination of the planning and implementation of the formation of interaction communication, through the online to offline with the formation of collaborative communication, through opinion leaders formed the spread of the virus effect, by the consumer community formed circle the propagation of hot spot. On the level of making use of the new carrier, the article pointed out the application of intelligent terminal equipment, breaking the boundaries of time and space, the liberation of hands bound, innovation of the traditional concept of public relations in the "time" and "space", the enterprises and the audience construct new human machine interaction. With the aid of the intelligent terminal, enterprises are able to expand public relations activities in the mobile virtual space, and real space activities complement each other, online and offline participants shared rituals, "Empathy" effect to the enterprise and; enterprise marketing, public relations activities to break the mindset to be carried out to determine the time, marketing, public relations activities become routine, periodic, mobile.