Study On Urban Consumer Behavior Of Organic Food For Tianjin Consumers

Consumer is a very important factor which affects the development of organic foods. Studying the city consumers’characters and consumers behavior of organic foods, it can make corporations realize the consumers’ requirement, also can assist the government to establish relevant policies to accelerate the development of organic foods industry and ensure consumers can eat secure agrifood.This paper propose consumer behavior of modified model, that organic food consumer behavior influencing factors including the external stimulus, internal stimuli, collect information, post purchase evaluation four aspects.Afterthat investigation data of 100 consumers of Tianjin supermarket and 237 consumers on the internet, according to the theory of consumer behavior, it comprises these following studies: Firstly, through descriptive analysis this paper educe the consumers’character of population. Secondly, the author adopts Logistic Model to analyze the factors which influence the purchasing behavior. Conclusion for the views of others, convenience preference, purchase atmosphere, family monthly income, families have children, education will have a significant impact on the consumer behavior of organic food, and with the consumer behavior of organic food has the positive correlation..At present, consumers don’t have an all-around cognition to organic foods yet, a part of them still doubt the reality of them. So, the government should gain ground the knowledge of the organic foods, advocate residents to consume them, strengthen the authentication and intendance of the organic foods to maintain them credit. Corporations should extend the experiential marketing to make consumers have corrected and comprehensive cognition to organic foods, enhance the quality of organic foods and create brand, extend distributing channel and so on.