Research On Competitiveness Improvement Of Tianjin’s Events Industry:Based On The Diamond Model

Adjacent to the capital city of Beijing, Tianjin’s events industry has obvious advantages in geographic conditions, venues and infrastructure construction, talents training, industrial chain base, policy supporting and other aspects. But there are also some disadvantages, such as unreasonable allocation of events resources, less brand exhibitions, lower fit with related industries and the lack of vitality of the main bodies. This thesis uses four research methods of questionnaire, on-the-spot investigation, case analysis and expert consultation. By using the theory of Porter’s Diamond Model from its six factors-- production factors, demand conditions, related and supporting industry, industry strategy, structure and competition, opportunity and government, it has analyzed the current situation of the development of Tianjin’s events industry comprehensively. The first chapter discusses the research background, research purpose and significance, research status, research methods and innovation. The second chapter defines the concept of the events industry, events industry competitiveness of city and discusses Diamond Model and its feasibility in the application of city events industry competitiveness. The third chapter analyzes the competitiveness of Tianjin’s events industry by diamond model and sums up the advantages and disadvantages. The fourth chapter puts forward some specific strategies. First, from the aspect of production factors, it needs to further integrate the production factors and optimizes configuration of Tianjin’s events industry resources, through increasing of the professional construction of higher education, enterprise training and high-end talent introduction, in order to enhance the overall level of human resources of this field. Second, from the aspect of demand conditions, it could full use of the influence of summer Davos Forum and other large brands Exhibition to fully study the market demand, nurture and introduce brand exhibitions. Third, from the aspect of related industries, it needs to improve the fit between events industry and tourism, integrating industry resources and clearing the role of events industry and tourism destination of Tianjin in order to promote the joint development of Tianjin’s events industry and tourism. Fourth, from other aspects, it also could activate the soft environment of Tianjin’s events industry by enhancing the status of industry associations, changing the role of government and encouraging foreign capital to enter this market.