Media Coverage And The Quality Of Accounting Information Of Listed Companies Under The Big Data Correlation Background

Accounting information is the basis route of outside to evaluation and understand the major listed companies, its quality directly affects the quality of the outside world. If the company is seeking self-interest, having bad behaviors and disclosure untrue accounting information, it will seriously damage the interests of outside investors, and also disrupt the order of the capital market. Therefore, it is the focus of various scholars to standardize the behavior of company managers and improve the quality of accounting information. With the rise of the rule of outside the law, media as a major force of the outside of the legal system gradually become the object of academic study. Through the study of a large number of scholars,we have found that the media has influence on corporate governance and capital markets. The media can immediately release the information to expose the company negative news and bring the company influence through public opinion.Media can force companies to improve their bad behavior, prevent it from bringing to market downside and affect the normal and orderly development. Meanwhile, the media also can improve the transparency of information to ease the problem of asymmetric information between the parties and reduce agency costs and ensure the orderly operation of the market in orbit. On the basis of understand the role of the media in governance,we study the relationship between media coverage and the quality of accounting information based on the following "big data" background.Through understanding the literature about media coverage and the quality of accounting information,we make the agency theory, information theory, stakeholder theory and so on to be the theoretical basis to study the relationship between media coverage and the quality of accounting information. We put forward the hypotheses, set variables and build research model combined with China’s a-share listed of 2012- 2014 data.We select a sample of financial restatements and the control sample, using correlation analysis and multiple regression analysis to analyze the media effect of reports on the quality of accounting information of listed companies, find out the relationship between the two, and draw three conclusions. First, the media coverage and the quality of accounting information has a significant correlation; second, negative media reports have governance role on the quality of accounting information; third, compared to newspapers, Internet media on the quality of accounting information is more significant correlation. According to the final conclusions we put forward practical policy recommendations to make media better play its role of supervision and management and reduce corporate bad behavior, improve the quality of accounting information, and promote the capital market healthy and orderly operation.