Improvement Strategy On User Experience Of Mobile APP

With the coming of the experience economy, high quality of UX expectation from uses has been increasingly improved. Because of abundant mobile terminal products and mobile development technology, it is influential to establish a suit of mobile APP UX evaluation index and improving strategy for enriching academic research and directing development practice.The essay start with studing the influence factors of mobile APP UX, and end with establishing a suit of improving strategy for mobile APP. So the influence factor analysis have to focuse on users. First of all, using the grounded theory to explore the factors and then using case study to amend and improve the factors structure. Secondly, this paper calculates the weights of all evaluation indexes by using analytic hierarchy process(AHP). Then the essay gets the evaluation model for quality of UX. Thirdly, the model will be evolved into UX improving model focusing on one mobile APP itself level by level. At last, this essay will explore how to use the UX improving model in practice by a case study and then give suggestions about how to improve mobile APP UX.The paper’s innovation points include:(1)the object is the mobile APP other than only the native app;(2)to make the use of the grounded theory to explore the UX influence factors;(3)to present UX quality evaluation model that can be used to all kinds of mobile APP other than some sort of APP and the strategy that can be used to improve overall UX quality of an APP other than focusing on simple acspect of the APP.