The Study On The Brand Farming Produce

At present, the rough method of farming can’t adapt to the development of modern agriculture. So it is essential to turn it into brand agriculture gradually. It we have to turn the method, the construction of brand agriculture is unavoidable. Thus standardize, put it in a large scale, and then in the market. Additionally, consumers pay more attention to the quality of the produce.The quality problems become more obvious, and so is the brand. In order to meet the need of consumers and improve the farmers’ living standards, we must strengthen the development of brand agriculture. Presently, the district of Yanliang is adjusting the structure of agriculture, strengthening the role of brand agriculture, increasing the opportunity of brand agriculture. But some problems arise meanwhile, affecting the growing of farming to a certain degree. So the current problem in Yanliang is how to develop brand agriculture quickly and popularize the farming produce. In viewing of this, it is significant to understand the present situation, find out the restrictive challenges and analyze them timely, more importantly solve the problems.Having acquiring a great deal of relevant data, study the survey, analyze the reasons and policy document, I have got the first-hand information. The practical strategy came out due to the detailed research and personal investigation.Just as the research shows, the construction of brand agriculture in Yanliang has taken some effect, winning 7 awards about brand farming produce in Xi’an and building 21 friendly farming bases. It is clear that this contributes a lot to the development for Yanliang. We can’t deny that we face some trouble in the process, such as its low popularity, few people know it outside Yanliang other factors such as the degree of technology and standard, the brand being abused, affecting the development of agriculture in Yanliang greatly. So after further research, we need more support from government, an overall plan of the situations. Promotions of the products and the raising of the awareness of all the farmers are very important. At the same time, we need to make a sound plan of the popularity of the products, protect the brand, improve the technology of the farming as well as its quality. The development of brand agriculture will surely take place on condition that further strict measures are taken.